Social Media Marketing

How can I use social media to let people know about my business, my services and my products? Read on to find out the secrets of social media marketing.

Social Media Optimisation from Mark O'Leary

Social Media Marketing Transcript

Social Media Marketing & Website Goals

  • Improve Search Engine Placement
  • Increase the number of site visitors

Business Goals

  • Increased Brand Awareness
  • More Enquiries
  • More Sales
  • Better ROI

Targeted Social Networks

There are many social media networks, each with their own special features and looking for their own niche.

  • Facebook
  • Twitter
  • You Tube
  • Linked In
  • Pintrest
  • Flickr
  • Slideshare

Any others that suit your business

Do I need a website?

Not Necessarily
Each site can act independently and you can achieveyour business goals on each site, however it may be prudent to centralise your business goals and direct the traffic toward that one area. This is more measurable and you can collwct and analyse your website traffic with Google Analytics.

First Step – Measure

You cant track improvement unless you first measure your current status.

What should I measure?

Current social media activity if any
Number of visitors coming to your site
How many come from each of the social media sites?
How many come from other sources?
What pages do they like?
What pages turn them off? Where do they exit the funnel?

How do I Measure?

Social Media Tracking
Facebook Insights –
Twitter – media/best-free-twitter-analytics-tools/

Website Stats

Google analytics
Loads of Features
Easy to setup
Track at least a months activity

What Next? – Set Social Media Goals

Ask yourself “What is the one thing I want to achieve with my campaign?”.
Build a Facebook following?
Drive traffic to my site?
Build brand awareness on Twitter?
Showcase products on Pintrest or Flickr?

Set a timeframe and goal for a campaign.
It must be measurable.

• 1000 likes on my Facebook business page in 30 days
• 100% increase in site visitors in 3 months
• 10 extra enquiries on my website each week
So Far
You know where you stand because you have measured your current social media traffic.
You know what you want because you have set real and achievable goals.
You know how long it should take becuase you specified this with your goal.

Before you begin your social media campaign ask yourself: “Is my website ready?”

Is my website ready?

Is my site acceptable for viewing?
Is my site current?
Do I have complete control over my content?
Does my site have appealing content to draw visitors in?
Can I encourage my visitors to signup/buy?
Is my site fast?

Starting your Social Media Campaign

Link your social media accounts
Find friends and acquaintances
Thank people for following you and being your friend
Post(Write)• Post something interesting that others will be interested in
Include a link back to the original content on your site
Don’t beat people over the head with the hard sell – make it sound appealing
Post links to other websites that you find interesting

Comment and Reply

Comment on others posts
Reply to those who comment on your post

Reminds them that you exist
Shows them that you are interested in a certain topic – even better if that topic is in your market area
All of their followers or friends will see your content

Promote Other Peoples Content

Retweet or share
Goodwill trade-off
Likely to be reciprocated

Specific Tips for Different Networks

Create an informative business page
Ask friends to like your page
Post interesting comments on your business page, not press releases
Run a competition for those who like your business page
Thank people for liking your page
Reply to comments
Get your own Facebook URL

Create a good profile
Tweet regularly
Include link to your web page in the tweet
Include hash tags eg #socialmedia
Geolocated hash tags eg #socialmedia #ireland
Retweet regularly
Reply often
Thank followers
Automate using Tweetdeck

Linked In
For Business
Let customers and potential employees find you
Post to show your industry knowledge
Business status updates and achievements
Search for employees

Make use of those presentations that are sitting on a dusty hard drive!
Share from slideshare to other networks too
Place the transcript on your website if you are short of content

Track Your Time

Time is money
Automate where possible
Connect Accounts
Wordpress -> Facebook, Twitter and others

Measure and Refine

Measure and refine as you progress
Change the focus if necessary
Ensure your website continues to support your social networks

Lookback and Learn

What went well?
What went wrong?
If you didn’t reach your goal, why?
How can you improve your next campaign?

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